Bio
Product Leader building fintech in Africa
10+ years building fintech B2B and API products. Formed and led Product, Design and Data teams of 20+ people. Passionate about startups, crypto enthusiast and AI student.
I love the energy that comes with startups – the innovation and the disruption of the status quo, challenging how people live and work.
My focus is on African markets, where I see great potential over the next 50 years driven by the growing young population.
I believe crypto and stablecoins are financial game changers in emerging markets.
Currently exploring AI to capture this platform shift opportunity.
Experience in:
- B2B fintech product development
- API strategy and implementation
- Leading product and design teams at scale
- Startup scaling and product leadership
- African market expansion and penetration
Exp
Head of Product | AZA Finance
Oct 2019 – Dec 2025 · Nairobi, Kenya
azafinance.com · FX, Payments and Treasury for African markets
Leading Product, Design, and Data departments for Africa's leading B2B & B2B2C cross-border payments platform. Responsible for product vision, strategy, and portfolio management across 15+ African markets, driving partnerships with blue-chip financial institutions.
Key Achievements:
- Scaled API product from inception to $300M monthly transaction volume with 500+ transactions/month
- Expanded market penetration across 5 core African markets from $100K to $10M in transaction value
- Successfully launched 10+ new African markets, establishing AZA as one of the continent's leading FX, payments and treasury solutions
- Enhanced OTC platform efficiency from 10% to 70% process automation, reducing operational costs by half
- Built and structured the Product division from the ground up, establishing processes, culture, and collaboration frameworks for 20+ product people
Lead Product Manager | BitPesa
Jan 2019 – Oct 2019 · London, UK
bitpesa.co · Blockchain-based cross-border payments in Africa
Led a 6-person Product and Analytics team, developing product strategy for Africa's pioneering blockchain-based payment platform. Managed end-to-end product portfolio and drove innovation initiatives during the company's expansion phase.
Key Achievements:
- Scaled team by 3x in one quarter while maintaining product velocity and quality standards
- Successfully relaunched TradeBFX product, expanding trading capabilities for institutional clients
- Established product management best practices and agile methodologies across the organisation
Product Analytics Manager | BitPesa
Oct 2017 – Dec 2018 · London, UK
bitpesa.co · Blockchain-based cross-border payments in Africa
Data architecture and analytics optimisation. Discovery and delivery using agile. Architected comprehensive data infrastructure and analytics optimisation strategies. Led discovery and delivery processes using agile methodologies to drive data-informed product decisions across the company.
Key Achievements:
- Created a robust data events ecosystem, enabling real-time analytics and business intelligence
- Led BFX product launch and internal tooling revamp, improving user experience and transaction efficiency
- Implemented advanced analytics frameworks that reduced decision-making cycles by 50%
Product Owner | Bandit
Jan 2016 – Aug 2017 · Barcelona, Spain
bandit.io · HR platform for top digital talent
Drove end-to-end product vision, discovery, and delivery for an innovative HR talent platform. Managed product backlog optimisation and prioritisation strategies focused and user retention and acquisition.
Key Achievements:
- Orchestrated successful Nubelo-to-Freelancer acquisition, managing user migration
- Launched Bandit platform from concept to market (web and mobile applications) with 100K+ registered users
- Developed growth hacking Chrome extensions that increased time-efficiency by 150%
- Integrated Salesforce CRM, improving lead conversion rates by 50% and overall sales team efficiency
Product Manager | Nubelo
Feb 2015 – Dec 2016 · Barcelona, Spain
nubelo.com · Freelance Marketplace
Managed product strategy for leading freelance marketplace serving 1M+ professionals globally. Conducted comprehensive benchmarking, user feedback analysis, and A/B testing to define and develop new functionalities across multiple device platforms.
Key Achievements:
- Executed a major strategic pivot integrating full-time job opportunities, triplicating the total addressable market
- Launched a hybrid mobile application (iOS and Android), achieving 100K+ downloads in the first year
- Introduced company review feature, improving platform trust scores by 100%
- Implemented data-driven product development processes that decreased time-to-market by 30%
Skills
Product Leadership
- Agile Frameworks
- Goals Setting
- Product Org
- Product Portfolio
- Product Strategy
Fintech Experience
- APIs
- Crypto & Blockchain
- FX & Treasury
- Cross-border Payments
- B2B Space