Our vision in Nubelo was becoming a one-stop-shop to find your next job. We started as a freelance marketplace, but it only covered a small portion. So, we added job offers, companies profiles, companies’ anonymous reviews from employees and salaries benchmarks.
Growth levers on the freelance Marketplace started to slow down, and we already approached main markets in LatAm. We wanted to keep our USP of being a Spanish-speaking marketplace, and we exhausted the expansion of our key markets and although activity was high, profitability was low. Also, competition increased, as new hybrid models as curated marketplaces and HR SaaS were emerging.
We had an ambitious vision and we decided to move beyond freelance specialisation by adding a huge set of functionalities to acquire more market share in the recruitment industry, always keeping focused on digital talent. Some interesting insights to help to understand our strategy:
- Digital talent is flexible on job modality. Freelance, full-time or remote, they are open to a variety of modalities and switching between them.
- Digital talent picks the company where they want to work. It is the company who chases the talent.
- Digital talent has high salaries. Setting salary expectations from the beginning reduces friction and increases the efficiency of closing jobs.
What did we do?
Based on the insights shared above, we added the following items on our platform:
- We added modality on posting jobs, enabling 3 types: freelance, full-time and remote.
- We create company showrooms: Company profiles, benefits, culture, etc.
- We enabled even more company transparency (Glassdoor model): reviews on companies and payroll.
It was a hard expansion because even that all strategy made sense, Nubelo had a strong association with ‘freelance’. It took effort and money to switch the branding, but we knew that it would just be a matter of time.